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Rational
- AKERLOF, George A. and Janet L. YELLEN, Rational Models of Irrational Behavior
- ARTHUR, W. Brian, Designing Economic Agents that Act like Human Agents: A Behavioral Approach to Bounded Rationality
- ARTHUR, W. Brian, Inductive Reasoning and Bounded Rationality
- BRAY, Margaret, Futures Trading, Rational Expectations, and the Efficient Markets Hypothesis
- BRAV, Alon and J. B. HEATON, Competing Theories of Financial Anomalies
- CAMPBELL, Donald T., Rationality and Utility from the Standpoint of Evolutionary Biology
- DARLEY, V. M. and S. KAUFFMAN, Natural Rationality
- KHANNA, Naveen and Ramana SONTI, Feedback Effect of Stock Prices on Fundamental Values: Price Manipulation and Herding with Rational Expectations
- KHEMANI, Karan, Ignorance is Bliss: A study on how and why humans depend on recognition heuristics in social relationships, the equity markets and the brand market-place, thereby making successful decisions, 2005.
- PLOTT, Charles R., Rational Choice in Experimental Markets
- Mark Rubinstein, Rational Markets: Yes or No? The Affirmative Case
- Thomas Russell and Richard Thaler, The Relevance of Quasi Rationality in Competitive Markets
- SCHWARTZ, Eduardo S. and Mark MOON, Rational Pricing of Internet Companies
- SIMON, Herbert A., A Behavioral Model of Rational Choice
- SIMON, Herbert A., Rationality in Psychology and Economics
- SWIDLER, Steve and David KETCHER, Economic Forecasts, Rationality, and the Processing of New Information over Time
- YUE, Wei T., Alok R. CHATURVEDI and Shailendra MEHTA, Is More Information Better? The Effect of Traders' Irrational Behavior on an Artificial Stock Market