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Rational

• AKERLOF, George A. and Janet L. YELLEN, Rational Models of Irrational Behavior
• ARTHUR, W. Brian, Designing Economic Agents that Act like Human Agents: A Behavioral Approach to Bounded Rationality
• ARTHUR, W. Brian, Inductive Reasoning and Bounded Rationality
• BRAY, Margaret, Futures Trading, Rational Expectations, and the Efficient Markets Hypothesis
• BRAV, Alon and J. B. HEATON, Competing Theories of Financial Anomalies
• CAMPBELL, Donald T., Rationality and Utility from the Standpoint of Evolutionary Biology
• DARLEY, V. M. and S. KAUFFMAN, Natural Rationality
• KHANNA, Naveen and Ramana SONTI, Feedback Effect of Stock Prices on Fundamental Values: Price Manipulation and Herding with Rational Expectations
• KHEMANI, Karan, Ignorance is Bliss: A study on how and why humans depend on recognition heuristics in social relationships, the equity markets and the brand market-place, thereby making successful decisions, 2005.
• PLOTT, Charles R., Rational Choice in Experimental Markets
• Mark Rubinstein, Rational Markets: Yes or No? The Affirmative Case
• Thomas Russell and Richard Thaler, The Relevance of Quasi Rationality in Competitive Markets
• SCHWARTZ, Eduardo S. and Mark MOON, Rational Pricing of Internet Companies
• SIMON, Herbert A., A Behavioral Model of Rational Choice
• SIMON, Herbert A., Rationality in Psychology and Economics
• SWIDLER, Steve and David KETCHER, Economic Forecasts, Rationality, and the Processing of New Information over Time
• YUE, Wei T., Alok R. CHATURVEDI and Shailendra MEHTA, Is More Information Better? The Effect of Traders' Irrational Behavior on an Artificial Stock Market